Decadent-sounding descriptions could lead to higher consumption of vegetables, Stanford research finds

Stanford psychology scholars applied indulgent labeling – flavorful, exciting descriptions usually used for decadent foods – to vegetables. Their study found that more diners chose vegetables with these indulgent descriptions.

Would you be more likely to eat vegetables if they were described as “dynamite,” “caramelized” and “sweet sizzlin’”?

According to new research from Stanford scholars, the answer is a hearty yes.